WHAT WE DO
Insight. Inspiration. Innovation.
We automate insights to support the creation and delivery of innovative products, services, communications and experiences for our customers’ customers.
What We Offer
Data Analytics
Insights
Extracting the insights from our clients data to begin the discovery process and ensure we are building upon the knowledge-base with our additive insights activities.
Data Sources
We work for all sorts of data sources, existing research and other forms of customer insights that exist throughout organizations to squeeze even more insights from them with a fresh perspective and relevance to the current set of priorities and tasks-at-hand.
Qualitative Research
Get inside the minds of your customers
Deepen your understanding of the challenges, needs and attitudes of target customers, through observation, conversation, and explicit elicitation via qualitative research techniques.
Understand the key drivers of what customers are looking for and why
Whether it be focus groups, 1-on-1 interviews, mystery shopping, shop-alongs, mobile journaling or other qualitative techniques, we strive to get underneath the motivations and intentions of your target customers so you can create compelling solutions and communicate the value of those solutions meaningfully and effectively.
Quantitative Research
understand the market potential, critical success factors and risks
Applying strong quantitative research methodologies to robustly validate our clients’ hypotheses in order to better understand the market potential, critical success factors and risks to mitigate in bringing the solutions to market, optimizing existing solutions and finding resonant messaging & communications to relate to target audience needs.
our methods
We deploy rapid, effective, and (sometimes) sophisticated techniques for getting to the most impactful quantitative insights (e.g. MaxDiff, TURF, ACB Conjoint, etc). We aim to provide the data that best provides the validation you need to substantiate your decision-making.
Some of Our Partners
Client Engagements
Innovations Created
Products Launched
WHAT SETS US APART
Our Test & Learn Process
This investigation leads us to core challenges we can create solutions to address (ideation of new opportunities for improvement).
These ideas are then tested with the target audience, often live (e.g. A/B testing), sometimes simulated (e.g. research, mock-ups, prototyping) to understand the impact each solution can capture ahead of full implementation.
Fortune 100 companies
Fortune 500 companies
New ventures
SME’s and mid-sized companies
Government agencies
…across 5 continents!
OUR PORTFOLIO
Some Key Projects
Building Zipcar 2.0
Growing The Economist
Expanding LogMeIn's Solutions
Meet the Team
Meredith Lobel
Head of Innovation
View Bio
I have 15 years of experience in business design, management, human-centered research, and strategic planning, which has led to my distinct focus on distilling customer insights to use as the foundation of business strategy.
Ultimately, i’m driven by a passion for delivering experiences and shaping solutions to improve people’s lives.
Greg Garson
Head of Insight
View Bio
I come from an engineering background by way of a liberal arts degree. I have the benefit of loving the structure of engineering, while being passionate about the creativity that comes from non-linear thinking.
This intersection has led me to be constantly looking to improve products, services, solutions and experiences with the use of technology. It is important to me, and what I know helps make products, services, solutions and experiences truly valuable, that we truly address challenges and needs that exist and are meaningful with our value propositions.
Without this alignment, our value propositions (products, services, solutions, experiences and communications) are doomed to fail. To ensure a strong “marriage” between innovation and customer needs, I have spent my career utilizing and innovating customer insights tools and techniques to better understand needs and to create more robust, foundation insights.
Bob Lodi
Head of Development
View Bio
My specialties are in web design and development, but this came out of a passion for developing print and direct mail creative for “offline” campaigns. I now focus on multi-channel marketing, experiences and value propositions, recognizing that the “how, when, where and for what” of customer interactions with companies is increasingly multi-channel, and multi-purpose.
Linear thinking around how customers want to interact is dead. My passion lies in removing pain points in the interactions, and innovating experiences to meet needs in new and compelling ways.
Insight. Inspiration. Innovation.
Our Mission
We create and deliver innovative products, services, communications and experiences for our customers’ customers. At the heart of our solutions is a core of customer insight that means everything we deliver has the voice-ofthe-customer embedded within. Our solutions start and end with customer insights, from:
Data Analytics
Data analytics to extract learnings from our clients’ data.
Qualitative Research
Utilizing the depth of insight gained from qualitative research techniques
Quantitative Research
Robust validation of hypotheses via quantitative research methodologies
Test-and-Learn
Continuous improvement and on-going innovation delivered through test-and-learn embedded processes.
We believe that great products, solutions, communications and experiences are achieved only via infusing customer insights throughout – otherwise it is simply high risk guesswork.
Have a project in mind?
Get in touch, and a Sibilance team member will reach out to you shortly.
Phone
contact us @ sibilance.com
Address
36 Harper Circle
Suite 800
Marlborough, MA 01752
United States of America
